Ha is a knowledgeable member who has not only an extensive understanding of the industry’s common tactics and rationale but also a creative mind. The creative ways in which she solved problems were a wonder to the project. She is resourceful in terms of channel selection, campaign roll-out, and tactics execution to ensure good results despite the restricted budget.

Strength: Campaign and media planning

Responsibilities: Was in charge of establishing the creative concept for the campaign. Brainstormed and planned tactics to ensure that they align with the big idea, and solve the brand issue. Reported to the strategic planner and managed the art director as part of monitoring the entire concept development process.