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About the client

L'oreal introduced Kiehl's, one of the most well-known American beauty brands, in 1851. At the core of Kiehl's mission statement are natural and scientific ingredients. In the five years since it first entered the Vietnamese market, Kiehl's has developed a devoted following in two important cities: Ha Noi and Ho Chi Minh City. With the expansion into commerce and social commerce, Kiehl's aim is to reach more groups of consumers by increasing awareness of skincare and influencing daily habits. 

 

Kiehl's launched Kiehl's Retinol to expand its market. Kiehl's promises the product is safe for all types of skin thanks to the Micro-Dose technology, the golden formula, and the reduction of side effects.

OUR CAMPAIGN

While Kiehl's Micro-Dose Retinol is lacking in consumer awareness, it belongs to the premium skincare products category. Our campaign targets urban millennial women with middle to high income who are actively acquiring skincare knowledge, willing to update their skincare routines and are concerned about skin-aging problems. By acknowledging that, we came up with an innovative creative idea targeting skin aging as well as campaign execution to solve the audiences' concerns and worries.

CAMPAIGN STRATEGY 

In this page, we will explore the brand's background, target audience, objectives, key message and creative concept

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Strategy

CAMPAIGN EXECUTION

By accessing this page, you will understand how we come up with our media planning and all relevant visual materials of creative execution 

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Execution

©2022 by Ghostbusters Agency for 

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